Marketing To The High-End Consumer
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage […]
9 Tips for Launching a Beauty Brand
To find brand success in the beauty industry, and to launch a successful beauty brand, you need to solve for a problem that many people experience. Here are 9 tips for Launching a Beauty Brand.
Importance of Great Product Packaging
Whether you’re getting ready to create packaging for a product you’re selling, or you’re considering changing
VINTAGE BRANDS REBORN
The Resurgence of Jordache Goes Beyond Nostalgia You have surely noticed the resurgence of attention to brands whose peak most people thought was decades past. Everything from old-school Nintendo games to Kodak cameras is gaining interest as the best of the 80s and 90s becomes new again. One may easily write this off as nostalgia, […]