Luxury Brand Marketing:
Top 7 Trends for 2023
Luxury’s V-shaped recovery of 2021 powers ahead in 2022 along various and unprecedented fronts, culminating as a whole in success for well-positioned brands, retailers, wholesalers and emerging media. The revived luxury market, forecast for sustained 6-8% growth annually through 2025, has been driven by the dual engines of U.S. online purchasing and the economic momentum […]
Burberry Embraces Its Brand Roots
Today Burberry launched its latest chapter of the legacy brand under the leadership of creative director Daniel Lee. The shift reconnects the iconic fashion house with its traditional roots with a fresh wordmark and a look that’s moody in a modern, Londony way.
Lombardo Wins Best of Show at American Advertising Awards
Lombardo is honored to have won Best in Show for the second time in three years at the ADDYs last Friday night. It was a great evening for everyone involved with the American Advertising Awards for Broward and Palm Beach. Thank you to the AAF programmers for putting together such a great event—and to all the participating agencies and students. We love being a part of such a talent-rich creat